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Our Meat, Our Milk

What Good Are Food Labels?

SWR, 2020, 45 minutes

Meat that comes from happy animals, milk at fair prices for the farmer, regional food... We consumers would love to do everything right and buy high-quality goods, produced in an animal-friendly, fair and sustainable way. But in the thicket of seals and labels we hardly have a chance to find our way around. Because they often promise a lot and deliver little.

SWR Concerns takes a critical look at seals, labels and their promises: Where do we really get value for money and where do we buy cheating packages? Together with consumer protection organisations, producers and supervisory authorities, we cut a path through the confusing jungle of different labels and confront the Federal Minister of Food and Agriculture with the failures of politics.

Screening Dates